The brand

We believe true sophistication lies where design and functionality are inseparable.
It’s not just about form following function — it’s about elevating it.

That’s the vision behind PENDALOCK, created by Dr. Réka Ellrichmann.
A brand born from the desire to transform jewellery into something effortless — jewellery that closes with a single, confident click. No struggle. No compromise.


About the german design award

Every year, leading design experts from all over the world meet to review projects that stand out for their innovative concepts and sustainable solutions.

The jury includes representatives
from industry, universities, and all design disciplines. Their judgment is of immense value – those who convince the jury prove competence in design innovation and a strong focus on customer needs.

As such, the German Design Award sets standards for innovative design
developments and global market competitiveness. In addition, it showcases the contribution that design can make to the sustainable transformation of the economy.

The design

Effortless — just like the clasp itself.
The PENDALOCK design redefines how jewellery feels, looks, and functions.
At the heart of our brand is a necklace where the clasp isn’t an afterthought — it’s the centrepiece.
Not hidden, but highlighted. Not technical, but beautifully intentional.

A precision-engineered mechanism transformed into an iconic pendant-a balance of innovation and elegance.

  • The vision

    Jewellery should feel like a natural extension of who you are — joyful, effortless, undeniably you.
    At PENDALOCK, we believe elegance shouldn’t demand compromise. That’s why every piece is designed to empower women who live life on their own terms.

    Women who don’t follow trends — they define them.
    Who appreciate design with purpose, demand aesthetic integrity, and embrace a style that’s distinctly their own.

    PENDALOCK is made for those who know that true luxury isn’t just what you wear.
    It’s how it makes you feel: confident, independent, unforgettable.

  • The background

    PENDALOCK was born from real life.
    Dr. Réka Ellrichmann, originally from Transylvania, is not just the founder — she’s a visionary with a precision-driven mind.

    As an anesthesiologist, she witnessed countless women — of every age — struggling with complicated jewellery clasps at the most inconvenient moments.
    Small details that disrupt elegance. Frustration where there should be grace.

    Driven by her passion for comfort, functionality, and impeccable design, she decided to change that — forever.
    Her vision? Jewellery that feels as good as it looks. Effortless to wear, comfortable in every situation, and stunningly crafted to elevate any look

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Narrative Advisor

M I R A  W I E S I N G E R

Jewellery Expert VOGUE Germany

Writer for Vogue and AD Germany