The brand

Since the Bauhaus theory, we know: When form follows function, the result is always something aesthetically as well as practically pleasing.

Based on the same idea, but refined with innovation and sophistication, Dr. Réka Ellrichmann has developed her brand PENDALOCK for “fumble-free” jewellery that can be opened and closed literally at the touch of a button.

Her necklaces, bracelets and earrings are characterised by a long-lasting quality and a simple style that knows neither fashions, fancies nor age and thus suits a great variety of women, outfits, and occasions.

The design

As fuss-free as the clasp, as refined is the PENDALOCK design. At the heart of the brand is a necklace with a clasp that is not just a small detail on the side, but the core of the design. Literally, as a matter of fact. As a centre-positioned pendant, an engineered mechanism becomes a piece of jewellery itself and can furthermore be individually paved with diamonds. The collection now also includes bracelets that benefit from the same technical feature, as well as various earrings that use the classic round shape of the clasp as a design feature. All styles are characterised by a two-tone finish, ultimate ease of wear and timeless elegance.

  • The vision

    Jewellery should be joyful, comfortable, and effortless. With this in mind, PENDALOCK wants to address (self-)conscious women who are living life on their own two feet. Who are passionate about design, are aesthetically demanding, have developed their own style and want to underline it with an eye-catching and unique piece of jewellery.

  • The background

    PENDALOCK is the brainchild of Dr. Réka Ellrichmann, a native of Transylvania. Working as an anesthesiologist, she witnessed repeatedly how female patients of all ages were confronted with troublesome jewellery clasps at the most inconvenient moments. Finally, her own interest in both comfort and her love of detail inspired her to create jewellery that is designed with great taste, simple to handle, comfortable to wear and easy to mix and match – adding beauty to life on multiple layers.

Narrative Advisor

M I R A  W I E S I N G E R

Jewellery Expert VOGUE Germany

Writer for Vogue and AD Germany